Brand Building & Marketing

One specific characteristic of leading companies is they take the time and the opportunity to build “lasting brands and identities”. This is the main challenge that our team of brand consultants is constantly and continuously engaged in – “to build products into brands” and to “transform existing brands into your target market’s top-of-mind awareness”.

Corporate Communications

While enhancing your brand reputation, stakeholder credibility and market presence, we also communicate our client’s personality and key messages to the press and public.

  • Media relations
  • Investor relations
  • Internal (Employee) communications
  • Speech writing
  • Media training

Corporate social responsibility or CSR is an increasingly large concern for corporations. Also known as corporate citizenship, corporate responsibility, sustainable responsible business (SRB) and corporate social performance, CSR has become an important part of both large and small businesses.

  • Corporate governance
  • Community relations
  • Sponsorship
Content Development

From brochures, newsletters, pitched opinion columns to press releases, we develop fresh and engaging copy that will keep your target audiences not only informed but convinced to try your products or services.

Launching & Activation

Whether you are launching a product or a company, a service or a coffee table book, Jolen Consulting will plan, manage and implement the PR for your launch from concept to final execution.

Issues & Crisis Management

Despite the best-prepared plans of man, a crisis could happen anytime. This is where Jolen Consulting’s specially-tailored “Issue Preparedness and Crisis Communications Package” comes into the fore. With a time-tested model of “Crisis Preparation, Crisis Management and Crisis Recovery”, the impact of any crisis or issue can be mitigated or altogether prevented.

Digital & Social Media

Our team members have solid skills in blogger relations, social networking sites, search optimization for PR content and Web 2.0 concepts for greater PR program impact. Our specialists help clients manage their online conversations, social network and search presence, offering consulting, design, engineering and editorial support services spanning:

  • Blog strategy, design, engineering, integration, editorial support and audience building
  • Social network presence
  • Analytics
Media Relations

With an established background handling media relations activities for both foreign and local multinational clients in Vietnam, Jolen Consulting is a trusted resource amongst the media, securing positive coverage for our clients amongst the entire spectrum of reporters – from the much-awaited local evening news to gossip and opinion columns.

  • Press conference
  • Press briefing
  • Media hosting
  • Media tours
  • Exclusive interview
B2B & B2G Communications

We tailor solutions connecting our foreign and local clients with government agencies, state enterprises and corporate businesses. Depending on the requirements, these channels can be arranged publicly or in a discreet fashion.