• Paktor celebrity endorsement (2013)

    Objectives

    • Leverage endorsement from celebrities to reach out to target audiences of the app
    • Use celebrities as a hook to recruit participants for Paktor Speed Date Night

                             
  • Paktor celebrity endorsement (2013)

    Challenges

    • Tight deadline for planning and implementation
    • Convince celebrities to participate in the Speed Date Night where they will need to sit through 24 dates of 3 minutes each with other participants in their respective group

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  • Paktor celebrity endorsement (2013)

    Strategies

    • Highlight the uniqueness of the event including the attempt at establishing a new GUINNESS WORLD RECORDS™ record when recruiting celebrities
    • Leverage media to widely promote the participation and endorsement of celebrities for the event
    • Engage celebrities in all activities at the main event

     

  • Paktor celebrity endorsement (2013)

    Activities

    • Developed PR placements featuring relationship advice from Hari Won-Dinh Tien Dat, Ho Vinh Khoa, Kelly, Viet My
    • Press conference with the participation of celebrities to introduce Paktor Speed Date Night
    • Arranged for celebrities to be speed daters to ‘date’ with event participants
    • Celebrities Q&A and performance after speed dating ended
  • Paktor celebrity endorsement (2013)

    Results

    • 191 media coverage with the mentioning of celebrities
    • 9 celebrities participated in the press conference
    • 16 celebrities participated in the event
    • 2 music performances from celebrities during the after party

     

  • Paktor celebrity endorsement (2013)