• Elite Fitness & Spa – Media Workout Day series (2010)

    Objectives

    • Establish relationship with representatives of Elite’s targeted media
    • Leverage media coverage for further exposure of Elite Fitness & Spa to targeted segment

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  • Elite Fitness & Spa – Media Workout Day series (2010)

    Challenges

    • Elite Fitness & Spa is a newly established fitness center with limited exposure to public

  • Elite Fitness & Spa – Media Workout Day series (2010)

    Strategies

    • Familiarize media with Elite Fitness & Spa’s name by frequent updates of activities
    • Organize fun, friendly activities & performances for media to experience various aspects of what Elite has to offer

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  • Elite Fitness & Spa – Media Workout Day series (2010)

    Activities

    • Prepared Elite  gift pack and press kit for each media with 1-week pass of Elite membership
    • Prepared demo  performances of aerobics, wushu and yoga
    • Media relations:  invitation,  RSVP and  follow-up with event photos as well as on Elite website
    • Media hostings on 08 September and 04 November 2010
  • Elite Fitness & Spa – Media Workout Day series (2010)

    Results

    • 18 media representatives of prominent key lifestyle magazines, dailies, web-based media & TV attended & actively participated in the activities
    • Generated 5 media coverage right after the event & later, 27 additional coverage by attended media

     

  • Elite Fitness & Spa – Media Workout Day series (2010)