• Epicor ERP prospect phone survey (2013)

    Objectives

    • Gather better understanding of technology application situation of businesses in Vietnam
    • Explore ERP needs and requirements
    • Promote Epicor as one of the market leaders in providing ERP solution

     

  • Epicor ERP prospect phone survey (2013)

    Challenges

    • Technical product that is not familiar among the mass public
    • Respondents need basic ERP knowledge to take part in the survey

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  • Epicor ERP prospect phone survey (2013)

    Activities

    • Built up a database of manufacturers and distributors in Vietnam
    • Developed 2 questionnaires: one for companies that do not have ERP and the other for companies that use ERP
    • Approached each company and identified the suitable respondent to conduct the survey
    • Produced both raw answer data and complete analysis reports concluding findings of the surveys

     

  • Epicor ERP prospect phone survey (2013)

    Results

    • 101 respondents from 11 provinces in Vietnam
    • Promoted awareness among target audiences of Epicor ERP
    • Findings supported recommendations for sound business strategies for Epicor

     

  • Epicor ERP prospect phone survey (2013)

    Strategies

    • Source out IT managers/C-suite level executives as target respondents
    • Perform pre-survey research on companies of respondents to understand more about their businesses

  • Epicor ERP prospect phone survey (2013)