• Elite Fitness & Spa Grand Opening (2010)

    Objectives

    • Promote the Elite Community among members, partners & potential customers
    • Strengthen  relationship   with  members, VIPs & media
    • Leverage media coverage for further exposure of Elite Fitness & Spa among targeted segments

     

  • Elite Fitness & Spa Grand Opening (2010)

    Challenges

    • Elite operation team has no experience of organizing events
    • Turning the  gym area into a glamorous event venue while minimizing interruptions to operation of the center
    • First event to establish the image of Elite Community among members & public

     

  • Elite Fitness & Spa Grand Opening (2010)

    Strategies

    • Invite Elite’s corporate partners to sponsor for the event & provide services
    • Strongly feature the participation of brand ambassador, celebrity performances & lucky draw grand prizes
    • Pre-event pitching with targeted media

     

  • Elite Fitness & Spa Grand Opening (2010)

    Activities

    • Collaterals design with ‘Diamond’ theme, reflected sponsorship by London Diamond Gallery 
    • Event agenda packed with exciting performances from My Linh, fashion show and trainers’ performances
    • Coordinated with partners for lucky draw prizes
    • sponsorship, door gifts, F&B, fashion show
    • Media relations program: press releases, pre-event pitching, media hosting at event
  • Elite Fitness & Spa Grand Opening (2010)

    Results

    • Attendance of more than 300 guests, including Elite members, VIPs, celebrities & media
    • Garnered coverage by 31 prominent key lifestyle publications, including coverage on 2 national channels 

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  • Elite Fitness & Spa Grand Opening (2010)