• Hilton Hanoi Opera – 1st Hanoi Photo Hunt Challenge (2011) (*)

    Objectives

    • Promote Hilton and its F&B outlets as an attractive destination and a part of Hanoi’s landscape, while pitching Hilton as a patron of the arts
    • Attract photographer community as potential customers
    • Leverage media coverage for further exposure of Hilton Hanoi Opera to targeted segment

    (*) in collaboration with Monotone Creative nbsp;

  • Hilton Hanoi Opera – 1st Hanoi Photo Hunt Challenge (2011) (*)

    Challenges

    • This is the first contest organized by Hilton Hanoi Opera
    • Requires high-profile photographers and attractive prizes to drive contestants

    (*) in collaboration with Monotone Creative 

  • Hilton Hanoi Opera – 1st Hanoi Photo Hunt Challenge (2011) (*)

    Strategies

    • Acquire partnership with popular photographer communities & forums
    • Leverage from the agency’s own network to invite judges
    • Hold a charity auction for winning photos

    (*) in collaboration with Monotone Creative 

  • Hilton Hanoi Opera – 1st Hanoi Photo Hunt Challenge (2011) (*)

    Activities

    • Promoted the contest via forums, press releases, posters at popular spots for photographers
    • Co-branding partnerships with Leica and SeABank for prize sponsorships
    • Event management for a one-day photo challenge
    • Media hosting at prize presentation event: invitation, RSVP and follow-up
    • Used submission photos for the March-April F&B happenings brochure of the hotel

    (*) in collaboration with Monotone Creative 

  • Hilton Hanoi Opera – 1st Hanoi Photo Hunt Challenge (2011) (*)

    Results

    • More than  176 contestants with nearly 700 submissions
    • Representatives of prominent key lifestyle  magazines,  dailies,  web-based media & TV  attended the prize presentation ceremony
    • Garnered coverage by 25 media outlets after the event

    (*) in collaboration with Monotone Creative 

  • Hilton Hanoi Opera – 1st Hanoi Photo Hunt Challenge (2011) (*)

    (*) in collaboration with Monotone Creative