• The Body Shop roadshow (2011)

    Objectives

    • Provide teaser for the new store opening on Ba Trieu street as the first in Hanoi
    • Drive traffic to the opening period
    • Raise brand awareness for TBS

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  • The Body Shop roadshow (2011)

    Challenges

    • Distribution of a relatively large amount of flyers to the right target audience while conveying messages of the new store
    • Logistic matters including distribution licensing and public parking of branded van
                            
  • The Body Shop roadshow (2011)

    Strategies

    • Maximize brand exposure with a team of uniformed PGs and branded van
    • Target  strategically high-traffic areas
    • Schedule working time at peak hours to reach out to extensive number of potential customers 
  • The Body Shop roadshow (2011)

    Activities

    • Roadshow included 4 uniformed TBS PGs, 1 branded van and 1 mock-up shampoo, working at targeted location during high traffic time
    • PGs and mock-up bottle engaged public with flyers and introduction about the brand and new store

     

  • The Body Shop roadshow (2011)

    Results

    • The roadshow took place over 6 half-days in 6 major high-traffic public locations of Hoan Kiem lake, the Opera House junction, Vincom Ba Trieu, Parkson Thai Ha, Big C and Syrena Shopping Center
    • More than 5000 flyers were distributed, mostly to women aged 20 to 35, with a high percentage of them turned up at TBS store afterwards to redeem vouchers included in the flyers.
  • The Body Shop roadshow (2011)