In April 2010, Jolen Consulting and NBS Consulting, a Singapore-based boutique public relations consultant, formed a partnership to leverage on the growing market in Vietnam and the increasing bilateral business investments between both countries in offering a comprehensive suite of marketing and corporate communications services to international companies that are expanding into the emerging markets of Indochina. Local Singapore companies and multinationals that are based or regionally headquartered in Singapore will be able to tap on the market know-how and experience of the combined strengths of NBS and Jolen to expand into Vietnam.